Formula deliver some of the worlds best bicycle parts, brakes, suspension and wheels available. Formula was founded in 1987 by Andrea Becocci and his wife and partner Daniela Frati in Prato, Italy. The objective was to design and manufacture quality wheels and brakes for motorcycles. However, in the year of 1993, development of mountain bike disc brakes changed the direction and the history of the biking industry and most importantly of Formula. Today Formula still remains an independent family owned company. Formula maintains the highest levels of quality through design, manufacturing their products. If you want to stop, choose Formula.