Fuji Bikes believe that from a cycling perspective, a mountain is typically the most challenging part of any ride, but it also offers the greatest opportunity for triumph. At Fuji, named after the famous Mount Fuji in Japan, They are always on the look out for potential ‘mountains’, those obstacles and challenges that stand in the way of becoming the best bicycle company in the world. These are their moments to shine; to come out on top, stronger, wiser, faster and more efficient. It’s on the mountains where they thrive. What’s your mountain?