With roots firmly planted in the world-class testing ground that is British Columbia, Canada, Norco bikes has grown into a global company delivering superior cycling experiences to everyone, everywhere. With nearly 50 years as a leader in the industry, their companys success is built on an unwavering promise to listen, innovate and ride. And today, their commitment to rider-driven innovation and to supporting those evolving the sport of cycling is stronger than ever. For Norco, these two pursuits go hand in hand.
Norcos mountain bike and road bike teams energy, focus and competitive experience enable them to refine their designs and develop new technologies, like Gravity Tune. With rapidly evolving materials and advancing technology, rider feedback remains vital to our development process across all platforms. They believe that your Norco bike should fit, feel and perform as a natural extension of your body. On the road, the trail, or through the city, it is your ride that drives them to strive for perfection with every bike they make. They know your next adventure depends on it.