Specialized bikes are driven by one vision it is as simple as it is bold. Be the best cycling brand in the world. To be the best means surpassing all other in how Specialized meet the needs and demands of the rider. This does not mean being the biggest. Specialized do not produce a range of bikes and then sit back, they have a large team of designers, developers, engineers and product testers who are always looking at ways of improving the entire range.
Specialized has one of the richest histories within the cycle industry. With over 36 years of experience from the production of the very first mountain bike, the Stumpjumper, to the development of the ultimate sportive road bike, the Roubaix. In 1974 the founder and owner Mike Sinyard started Specialized with three things - a passion for riding, an entrepreneurial spirit, and a close partnership with independent bicycle dealers. These three elements have been the cornerstones of anything ever done at Specialized.