Specialized bikes are driven by one vision it is as simple as it is bold. Be the best cycling brand in the world. To be the best means surpassing all others in how Specialized bikes meet the needs and demands of the rider. This does not mean being the biggest. Specialized do not produce a range of bikes and then sit back, they have a large team of designers, developers, engineers and product testers who are always looking at ways of improving the entire range, from the Specialized Allez to the Demo and everything in between.
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