We’ve added all new 2010 Specialized bikes to our Ride It! demo fleet, giving riders the chance to test the latest models available and keep their fingers on the pulse of new technology and bikes.
Choosing a bike can be tough decision with a number brands offering an array of bikes. All of our stores offer Test Rides - taking a bike out for a quick spin will give you a good feel for the bike and allow you to test out the geometry, but a full day in the saddle at a Ride It! event is the only way to fully appreciate a new bike.
For mountain bikers the trusted Specialized Rockhopper Expert SL joins the fleet while on Sunday's sportive ride participants can test the Specialized Secteur Elite road bike a totally new bike family for 2010.
Check out some of the new additions to the fleet below and find out how you can reserve a bike at one of our upcoming events.
Our new additions
![]() 2010 Speciailzed Rockhopper SL Expert £949.99 The Rochopper range is a tried and tested favorite of enthusiast riders everywhere for their category-leading light weight, reliable components and simple, fuss-free frames |
![]() 2010 Specialized Secteur Elite £999.99 Identical geometry to its big brother the Roubaix, a lightweight alloy frame and comfort-enhancing features like Zertz inserts, this Endurance Road bike will make you want to go the distance every day |
How to book a demo bike
Demo Bikes are available at all Ride It! events.
To book one of our demo bikes first choose an event you wish to attend. Visit the event page, towards the bottom of the page we list the bikes that are available at the event. Choose the bike you wish to book and follow the instructions to email us your booking details.
A fee is required to reserve the bike and will be refunded back in the form of a bike voucher for use in store.
To view the dates and locations of the Ride It events click here
Click here for more information on our demo bike programme
Click here to read our demo bike terms & conditions
For more information about the new 2010 Specialized range click here



































