
2009 sees the launch of two new Dura-Ace groupsets, the Dura-Ace 7900 series and the eagerly anticipated Dura-Ace Di2 (Digital Integrated Intelligence).
The Dura-Ace 7900 series will be available to buy around mid November, so bookmark our page and be among the first to get your hands on this new kit.
We've heard very good things about the Dura-Ace Di2 with reports of super-fast gear shifting, so keep an eye out for more details and be sure to check our website in the near future for availability.
Dura-Ace Overview
Performance without compromise. Three key words have emerged as the theme for the total new Dura-Ace system: Speed, Smooth and Strength. Speed and Smooth result in effortless shifting, improved braking operation, enhanced ergonomics and updated attractive feeling and design. Strength is focused on the critical need for lightweight without sacrificing rigidity, durability or precision. This was all possible and now you can choose which of the three groupsets will carry you to victory.
Click here to view Dura-Ace Chainsets
Click here to view Dura-Ace Derailleurs
Click here to view Dura-Ace Levers
Click here to view Dura-Ace Bottom Brackets
Click here to view Dura-Ace Sprockets
Click here to view Dura-Ace Hubs
Click here to view Dura-Ace Callipers
Di2 in Action
Harald Troost from Shimano Europe talks us through the new electronic Dura Ace.


































