Evans Cycles
Evans Cycles

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This year Trek launched the Domane and refined Madone, and for 2013 there will be new mid level aluminum frame versions of both with the introduction of the Domane 2.0 and Madone 2.1 both starting at £1000. Trek have also introduced H2 geometry across entry level machines as available on higher end road bikes to help ensure better fit for all types of rider. The 1.1 is available for £550, and women’s Lexa also starts from £550 offering great value and performance, and the perfect bike for leisure and fitness riders. Trek’s road platform also includes a selection of race ready TT/Tri bikes for the relative novice to seasoned pro.
Trek’s 2013 MTB range includes some needed improvements on existing models as well as the all new Superfly SL and Superfly 100 SL. These are the first products of the recently-declassified Apollo Program, and Trek's lightest, fastest 29ers ever. Also making its debut in 2013 is the Stache, a fun and capable do-it-all hardtail 29er, suited to the trails. Trek is another brand to go large with the big fast rolling 29” wheels for 2013, featured across their range from the entry level Wahoo to the elite Superfly 100 Pro SL. The theory behind 29” wheels is that they provide a more comfortable ride, roll over obstacles more easily, are faster and lose less speed to obstacles and through rough sections.
Hybrid bikes are the ultimate all rounder; get fit, ride to work, pull the kids, haul groceries, cruise the neighbourhood, all on FX. The versatile FX is their most popular bike and it’s no wonder why, perfectly balancing speed and comfort. Featuring forgiving geometry and vibration dampening contact points to ensure a comfortable ride with lightweight road frame tubing for great performance. The higher end FX models including the 7.5 at £750 feature popular road bike tech such as tapered E2 head tube and fork, and simple, light gearing for a fast, sporty ride. There are also disc brake models available and the DS range boasts front suspension for an even more capable ride.
Trek began producing bikes in 1976 and have long been at the forefront of the bicycle industry, pioneering developments in aluminium and carbon fibre manufacturing, as well as full suspension MTB design during the late eighties and early nineties. Trek invested heavily in R&D and in-house manufacturing capabilities, and in the early nineties Trek unveiled its first home-grown, full-carbon framed road and mountain bikes, both tipping the scales as the world’s lightest production road frame, manufactured from OCLV Carbon. The OCLV mark became a leading symbol of both quality and performance in carbon frames. OCLV stands for ‘Optimized Compaction Low Void’, meaning the compression of carbon fiber and epoxy into an ultra-light, strong and stiff composite. This allows Trek to produce some of the lightest, strongest, most durable composite framesets on the market.

Continuing to push the boundaries of bicycle design in pursuit of ultimate performance, Trek established its Advanced Concepts Group (ACG) whose primary objective was to develop the best performing products in cycling. This group of engineers worked on some of Trek’s most renowned bikes such as the Madone which has evolved with time and is still an industry leader. During this time Women’s Specific Design (WSD) bicycle and accessories were introduced to the Trek offering. These were designed to fit female riders, and feature sizing and proportions appropriate for women. The WSD range is now a prominent feature of the Trek/Bontrager product offering across all categories with a large choice of bikes, clothing, parts and accessories.

More recent developments include the highly renowned Fuel EX MTB, regarded as one of the best ‘all-mountain’ bikes available and the go to full-suspension trail bike for many riders around the world. In 2012 Trek also launched their ground breaking Domane featuring IsoSpeed technology where the seat post and top tube are effectively separate and held in place by a pivot coupling system which means lots more compliance.

After a number of expansions Treks global headquarters still remains in Waterloo, housing its burgeoning engineering, R&D, and marketing departments alongside a state-of-the-art assembly facility in Whitewater, Wisconsin and a number of manufacturing facilities around the world. Mr. Richard Burke passed away in 2008 and his son, John Burke, is now CEO of the company.
This story was last updated on 26/03/2014

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