Evans Cycles

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We recommend you reserve your place on the RIDE IT of your choice in advance. You can book online or by calling our contact centre, +44(0)1293 574900
Simply click on the event to add it to your online basket, read and agree to the RIDE IT event terms and conditions, login and pay. Print out the confirmation email and bring this with you to the ride.
On the day entries are available on a ‘first come, first served’ basis and providing pre-booked entries have not sold-out. There is a £2.50 administration surcharge for on the day entries.


1. We will send you a pre-ride email to confirm details for on the day. We also update the RIDE IT blog with event news. Before arriving at the event we strongly advise that you check that your bike is in full working condition.

2. Wearing a helmet is compulsory at all rides. If you arrive without a helmet you will be refused entry to the event. View our range of helmets available to purchase online.
1. Arrive and register at the event centre from 08:00am. You will be given a timing chip, waterproof route map and High5 energy products.
Start by heading to the start line when you are ready. You will be given a briefing to explain the course signs and important route information.
Start times are as follows:
Registration Open:                                         08:00 - 10:15 
Long Route Riders Start:                              08:30 - 09:45 
Fun/Short/ Medium Route Riders Start:     08:30 - 10:30 
Last entry to the Route:                                 10:30 
Event Centre Closes:                                    17:00 
*King of the Downs and King of the Pennines have alternative staggered start times - please see individual event pages.
3.  There are mechanic and drink stops en-route but we advise you take spare food and drink as parts of the routes are rural and far from any shops/amenities.
4. All of the routes are marked with bright arrows and our MTB events also use marker ribbon.
Sportive Road Way-Markings Guide                       Mountain Bike Way-Markings Guide
We clearly mark our routes and check them before the ride, so if you find that you are cycling along and haven’t seen an arrow for a while, stop, consult your map, check with other riders or find a landmark and give the team a call.
5.  Finish and report to a member of the RIDE IT team.
Finished the ride and changed your route? No problem, just let us know when you finish.
Standard Entry Prices:
Adult - Fun road route £7.50
Adult - All other routes £17.50
Child - (16 and under) - FREE
*On the day entries will incur a £2.50 surcharge.
**Prices differ for challenge events (King of the Downs and Pennines) - please see the relevant event page for entry fees.
Kids ride FREE!
We’re passionate about cycling and love to see riders of all ages taking part in RIDE IT events. That’s why all kids under 16 years of age ride free when accompanied by a paying adult. By purchasing an event entry you agree to our Ride It! terms and conditions.
A donation from every RIDE IT entry goes to the Special Olympics charity.
This story was last updated on 04/08/2014

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