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100% (100 percent) was founded in San Diego, California, USA by Drew Lien in 1982, with a focus on creating Motocross and Cycling Goggles. Since its inception, the brand has increased its product offering substantially, now manufacturing protective cycling gear such as helmets, gloves and nose guards with a strong emphasis on comfort, style and of course rider safety. The brand has become particularly well known within the cycling community for their high-quality helmets such as the Altec, Altis, Stratus and Trajecta models, with standout goggle lines models being the Racecraft, Armega, Accuri and Strata.