Born in California in the early 1980s, Bontrager’s existence is intimately linked to the exploration and enjoyment of cycling. A no-nonsense design philosophy underpins the creation of their bicycle components, accessories and cycling clothes, all of which focus on performance and function and not on passing trends. Bontrager wheels caters for road cyclists, mountain bikers and triathlon enthusiasts as well as offering commuters and younger riders a great choice of bike gear. There is also a comprehensive range of Bontrager cycling shoes which caters to cyclists of all disciplines.

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