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A need for better fitting and performing footwear for aggressive riding gave birth to the concept of Ride Concepts back in autumn 2018. And providing a full range of technically driven and tailored products for men, women, and youth riders has been a major aim for the brand. Ride Concept products are designed and tested by real MTB enthusiasts who know exactly what other riders need, making their offering truly tailored to MTB riders. Their mission statement is simple: to “create the most comfortable and most reliable mountain bike footwear on the planet".