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The idea behind Gatorade sports drinks began in the early summer of 1965. The assistant coach of the Florida Gators, the University of Floridas American Football team, discussed with university physicals as to why his players were often affected by heat and its related illnesses. Their researchers soon unearthed a few key factors causing his players to be affected. The fluids and electrolytes the players lost through sweat were not being replaced, and the large amounts of carbohydrates the players bodies used for energy were not being replenished. Gatorade has been at the forefront of sport nutrition and drinks as well as sports research for over 4 decades. Never content unless their products have been proven in the field and have been backed by scientific research. If you want to perform at your best, see what Gatorade Sports Drinks are available.