Prudential RideLondon

Perfect sportive kits for all types of rider

Part of the fun in being a specialist retailer is helping our customers to pick the right kit for their circumstances. And there are no more important specific moments when kit choice is crucial than challenge rides or sportives. So we’ve used all our experience to pull together three perfect sportive packages for both male and female riders — from sportive newbies, to regular sportivistes, to time-chasing experts.…

Join us at our Prudential Ride London Training Ride Sportive

On Sunday 20th May the Evans Cycles RIDE IT team will be hosting a 50 mile Prudential Ride London Training Ride Sportive from our Head Office near Gatwick. It will be the perfect way to help with your training for this summer’s Prudential Ride London 100, meet other riders taking part in the event and get a chance to have a practice run up Leith Hill, the toughest climb you’ll face on the Ride London route.…

Training Plan from Nutrition Experts and Official Event Partners CLIF BAR

As one of Prudential Ride London’s official nutrition partners, CLIF BAR, the California-based company which has pioneered a healthy (and extremely tasty) alternative to traditional energy products from the early 1990s, have put together a detailed 16-week nutrition and training plan specifically for Evans Cycles and the RideLondon-Surrey 100 challenge.…

FROM ZERO TO HERO – Tackle the Prudential RideLondon100 in 100 days

It’s not too late to start your New Year Resolution of riding 100 miles this summer. Just follow our 14-week plan……

Prudential RideLondon Nutrition Tips from CLIF Bar – Part 1

With just 100 days to go until your big ride, the Prudential RideLondon-Surrey 100, it's time to look at training and nutrition a little more seriously. So we've asked the experts at CLIF Bar for their top tips on healthy eating and training fuel.…

Spring-summer clothing for transitional weather

At this time of year, one thought is on the minds of British cyclists probably more than any other: what’s the weather going to do today? Whether it’s a Sunday morning blast, or the ride back from work, there’s simply no guarantee you and the elements will be in harmony. Here’s our guide to some simple clothing solutions that will help you deal with rain, wind, frost or — dare we say it? — even unexpected warmth.…

The top-5 garments you need for a sportive

Nobody participating in a sportive needs a massive wardrobe and — as with most cycling activities and hobbies in general — you can make your choice of kit as complicated or as simple as you like. However, there are certain garments no sportive rider should do without. Here we look at the five most crucial items you’ll need for every challenge ride.…

Why a sportive bike will make your cycle challenge experience even better

Anybody who takes part in a sportive like the Prudential RideLondon or one of the Evans Cycles RIDE IT events is sure to have a fantastic time. Whether it’s being involved in a massive movement of riders; cycling through scenic countryside; or the exhilaration of successfully completing a significant physical challenge, participants will take away a host of wonderful memories. However, particularly for riders conquering 100 miles (or more), one thing could make the day more enjoyable and — dare we say it — even a little easier: riding a ‘proper’ sportive bike. Here cycling journalist Matt Lamy explains all the reasons why a dedicated sportive bike will make your cycle challenge experience even more perfect.…

Prudential RideLondon — the biggest and best cycling festival of 2018

Over the last few years the Prudential RideLondon weekend has transformed into a veritable feast of cycling. Whether it’s top-end pro racers, super-enthusiastic sportive riders, or fair-weather pedallers, there will be something for everybody over the weekend of July 28th-30th. And with 100,000 participants lined up to take part, it’s lucky there is so much happening. As proud sponsors, here we look at the events that form Prudential RideLondon 2017.…

RideLondon and Bloodwise – Riding out the storm

Three months before Lee was due to cycle at Prudential RideLondon, his wife Anna was unexpectedly diagnosed with blood cancer. Although it’s been a tough couple of years, the family was determined to turn their experience into a positive and help others affected by the disease.…