Prudential RideLondon

There is no such thing as bad weather – Prudential RideLondon 2018

One of them is a seasoned racer and industry expert (as well as Gore Wear ambassador), for the other, completing Prudential RideLondon-Surrey 100 will mark his first century ride. Equipped with equally fancy BMC Roachmachine 02 Two bikes and Gore Wear kit, the unequal pair Bruce Dalton and his friend and colleague Chris Day head into the rain to conquer the country’s most popular sportive.…

Earning some cycling brownie points  

Usually on the Coffee Stop blog we look at how to focus on our riding and consider how to become better cyclists. But in the aftermath of a big race it can be really important to focus on those who enable our riding and consider how we can become kinder individuals.…

7 things we can’t wait to see at Prudential RideLondon

Cyclists from all over the UK will be converging on the Capital this weekend for a feast of cycling festivities. From professionals to first timers there is something for everyone, whether riding your bike or watching others ride theirs it is sure to be an amazing and memorable weekend for everyone.…

Prudential RideLondon Essentials

Setting out on a long-ride — whether it’s just for training or taking on a sportive challenge in earnest — requires a little bit of preparation and planning. Of course, there are things like checking your bike is in top condition and your tyres are pumped to the correct pressure. There’s also the need to make sure your body can cope with the demands, so build up your training distances gradually, then eat and sleep well the night before a big event. Finally, there’s the decision of what essential kit you need to carry in your jersey pockets. So here’s our guide for those long-ride requisites.…

Celebrating after you’ve completed Prudential RideLondon

We can all be guilty of finishing a big sportive and beating ourselves up for not having gone faster or training harder. But whether we met our expectations or not, it is important to stop, reflect and celebrate all that we did achieve.…

Prudential RideLondon announces new 19 mile event

If you’ve never taken part in an organised bike ride before, then a new event launched recently by our friends at Prudential RideLondon could be the perfect way to try your first mass-participation ride.…

Perfect sportive kits for all types of rider

Part of the fun in being a specialist retailer is helping our customers to pick the right kit for their circumstances. And there are no more important specific moments when kit choice is crucial than challenge rides or sportives. So we’ve used all our experience to pull together three perfect sportive packages for both male and female riders — from sportive newbies, to regular sportivistes, to time-chasing experts.…

Join us at our Prudential Ride London Training Ride Sportive

On Sunday 20th May the Evans Cycles RIDE IT team will be hosting a 50 mile Prudential Ride London Training Ride Sportive from our Head Office near Gatwick. It will be the perfect way to help with your training for this summer’s Prudential Ride London 100, meet other riders taking part in the event and get a chance to have a practice run up Leith Hill, the toughest climb you’ll face on the Ride London route.…

Training Plan from Nutrition Experts and Official Event Partners CLIF BAR

As one of Prudential Ride London’s official nutrition partners, CLIF BAR, the California-based company which has pioneered a healthy (and extremely tasty) alternative to traditional energy products from the early 1990s, have put together a detailed 16-week nutrition and training plan specifically for Evans Cycles and the RideLondon-Surrey 100 challenge.…

FROM ZERO TO HERO – Tackle the Prudential RideLondon100 in 100 days

It’s not too late to start your New Year Resolution of riding 100 miles this summer. Just follow our 14-week plan……