The Cheshire 100 Sportive

Starting from the grounds of the Arley Hall Estate the 100km route winds its way through country lanes on the Cheshire Plains passing both Dunham Massey Deer Park and Tatton Park along the way before returning back to the finish. For riders looking for more of a challenge the 100 mile route is not only longer but heads for some more challenging terrain on the edge of the Peak District. There’s a chance to test your legs as we climb up through Macclesfield Forest before starting to head back past Alderley Edge and then a relatively fast and flat run in across the Cheshire Plains to the finish. …

The Holy Land Challenge

Endurance racer, physiotherapist and bike fitter Scott Cornish tells his tale of The Holy Land Bikepacking Challenge. So grab a coffee and a seat as Scott tells of his amazing ride through the deserts of Israel. …

Prudential RideLondon Essentials

Setting out on a long-ride — whether it’s just for training or taking on a sportive challenge in earnest — requires a little bit of preparation and planning. Of course, there are things like checking your bike is in top condition and your tyres are pumped to the correct pressure. There’s also the need to make sure your body can cope with the demands, so build up your training distances gradually, then eat and sleep well the night before a big event. Finally, there’s the decision of what essential kit you need to carry in your jersey pockets. So here’s our guide for those long-ride requisites.…

RIDE IT Essex Sportive 2018

We're returning to Kelvedon Hatch on Sunday 15th July 2018 for our RIDE IT Essex Sportive. The ride takes you on a tour around the relatively flat, fast and flowing Essex country lanes and the chance to clock up a century ride for those that want to get some summer miles in. As well as the ride we've hired a big outdoor screen so you can relax after your ride and catch up on the latest TDF action from stage 3 as riders tackle the 223km from Granville to Angers which looks destined to finish in a bunch sprint.…

Celebrating after you’ve completed Prudential RideLondon

We can all be guilty of finishing a big sportive and beating ourselves up for not having gone faster or training harder. But whether we met our expectations or not, it is important to stop, reflect and celebrate all that we did achieve.…

RIDE IT Cambridge Sportive 2018

We’re heading back to the National Trust Wimpole Estate in Royston for our RIDE IT Cambridge Sportive on Sunday 8th July for what has become one of our most popular summer sportives. It’s a lovely rolling course that heads south into Essex and takes in some of the same roads that the Tour de France passed down when it visited the UK in 2015. As well as the ride we'll have an open air screening of the latest Tour de France action on our large outdoor screen.…

Prudential RideLondon announces new 19 mile event

If you’ve never taken part in an organised bike ride before, then a new event launched recently by our friends at Prudential RideLondon could be the perfect way to try your first mass-participation ride.…

RIDE IT Cotswolds Sportive 2018

We're heading to Didmarton for our RIDE IT Cotswolds Sportive on Sunday 1st July. It's now our 10th year visiting the area with a combination of off road mountain bike rides and road sportives and always a popular event. The Sportive ride is one of our flatter courses (except for the long ride extension which packs in a couple of hills!) and offers a choice of 4 route distances that head towards the river Severn before looping back towards the Water Park, with an abdundance of quiet roads, traditional stone buildings, and beautiful Cotswolds villages along the way.…

RIDE IT Cotswolds MTB Ride 2018

We're heading to Didmarton for our RIDE IT Cotswolds MTB Ride on Saturday 30th June. It's now our 10th year visiting the area with a combination of off road mountain bike rides and road sportives and always a popular event. Anyone familiar with the area will know it can be undulating and we're not shying away from its natural gradients. The MTB ride features long sections amongst the valleys provide some absolutely stunning views which are nicely complemented by some exhilarating woodland single track. There will of course be a few 'ups' along the way but the quality of trails and natural landscape make it all worthwhile.…

RIDE IT Norfolk Sportive 2018

We're at Blickling Hall for our first Norfolk RIDE IT, and what a great place to be based. Once you have completed your ride, why not take a stroll around the house, gardens, RAF museum and Café? It's also a great place for the family to spend time whilst you are out cycling and there's even an enclosed cycle trail around the grounds for the little ones to cycle around in safety. …