RIDE IT Cannock 2018

Ok so just woken up and unfortunately the forecast has stayed exactly the same, if not more determined that it’s going to rain than before. It’s gong to rain but not be windy or overlly cold.
We are here, the courses are out and I know some of you aren’t too concerned witht the conditions so here’s what we’lll do.
If you want to come along and ride that’s fine but we’ll only have the Fun, Short and Meduim out. There will be no long.
Start times will be until 9.15 for the Medium and 9.30 for the short/fun.
If we decide it’s too wet we’ll divert you ontot he Short to get you back early.
If you don’t want to come along we’ll automatically refund no shows on Monday.

We are back at Cannock for a perennial favourite! Based from the pretty Takeroo Campsite we leave the towering fir trees and out into the Staffordshire countryside. The MTB ventures out onto the Chase before returning back to base and heading out onto a route that takes in some of the awesome man made trails in the woods. The Sportive loops around the Chase before crossing Blithfield Reservoir, with the Medium and Long loops then taking on the short, sharp Buttermilk Hill ( where the photographers like to sit and catch you grimacing!) If you are on the short then don’t feel left out, there is a nice challenging climb out of Brocton to challenge those legs!



By Car– The event centre is on Penkridgebank Road and will be marked with yellow signs and flags. There is a post code ( WS15 2UA ) which should take you to the right area but might not direct you to the actual entrance. If you are coming from Rugeley please do not go to the Forestry Commission centre if you are guided there, carry on up Penkridegbank Road for about another mile and we are on the left.

Parking –When you arrive please follow directions from our marshals to the correct parking area. Please can you also KEEP YOUR SPEED DOWN, there will be hundreds of bikes and pedestrians in the event area, along with members of the general public. Going 20mph instead of 10mph will get you to the parking area about 15seconds quicker and no one is going to be impressed by that! ( I’m also based in this area and will turn you around and direct you off site if you are driving recklessly 🙂 )

By Train– Rugeley is the nearest station.



The event centre is the basically a large wild campsite with no buildings. This means that we will be based in a marquee on the right as you come up the drive. Please report here for registration.

There are no changing facilities available – sorry.

It’s important to remember that the campsite  will be closing and locked up at 5pm so please try and be back before then. We will be onsite packing up after this but as soon as we are done we are out of there, so don’t go for a walk or further ride that will take you past this time.


There is camping available on Friday and Saturday night. It’s £5 per pitch per night and there is basic loos and a running tap. No need to pre-book, just come and see me when you arrive and I’ll direct you to a pitch and give you a ticket. Please note – the gates are locked at 9pm both nights so if you are running late give me a call on 07863226768 ( Dean )


There are portable loos available on site – please follow signs from parking area ( they are not near registration )


Registration will be open from 8am to 9.45am but long route riders should aim to arrive, register and start before 9:30am. Please follow the signs for registration after you’ve arrived.

The are no specific start times per rider so you’re free to join a group and start when you’re ready within the following time slots –

Long Route Riders –anytime between 08:30 and 09:30.

Medium, Short and Fun Riders – anytime between 08:30 and 10:00

Please ensure you bring your helmet with you to registration, you will not be allowed to register without one so bringing it with you will save a trip back to your car or bike collect it.

Once you have registered and are ready to ride please head to the start area.


This year Phil and Julie from Fresh Catering will be on site serving hot food and drinks both before and after the ride.

On the course there are a number of feed stops (how many depends on your route distance) that will have energy drink, water, cake, flapjack, jelly beans, bananas, gels/bars, etc. Food and drink at the feed stops is included in your entry.


On the course there are a number of feed stops (how many depends on your route distance) and all food and drink at the feed stops is included in your entry. The feed stops are sponsored by High 5 Sports Nutrition and will have High 5 Energy Drink and High 5 Energy Gels or High 5 Energy Bars as well as selection of regular food such as cake, flapjack, jelly beans, bananas, peanuts, crisps, etc.

For advice on nutrition for before, during and after your ride click on the guide below from High 5 –

RIDE IT High 5 Nutrition Guide


The ride takes place on public roads and trails which we don’t have exclusive use of these for the event. Please be look out for other  road users particularly horse riders who may be using the lanes in this area. Make them aware of your presence and pass wide and slow should you encounter any. The leaflet below from the BHS gives lots of useful advice for both cyclists and horse riders and we would recommend all riders have a read through before the ride. Click on the image to download a pdf version of the leaflet.

BHS Cyclist and Horse Rider Code of Conduct


No one likes to think about things going wrong but accidents can happen and we think it’s important that riders understand their own responsibilities. All our events have public liability insurance in place that covers Evans Cycles and the actions of it’s staff, it doesn’t cover you for your own actions or for actions of other third parties. In simple terms that means if you cause an accident that is found to be your fault you are personally responsible for any injury to yourself or others and for any damage to yours of other peoples property. Sorry if that all sounds a bit heavy, we want everyone to have a safe and enjoyable ride so please ride sensibly, control your speed and don’t take unnecessary risks.

We recommend all riders have their own insurance arrangements in place to cover such accidents. If you ride regularly and are concerned about your own insurance cover you’ll find British Cycling or CTC membership can offer you some protection or we offer our own specialist cycle related insurance services – http://www.evanscyclesinsurance.com/


This is  a pretty route using some country roads. It’s always a balancing act between busy roads and quiet ones and we tend to hedge towards the ones with less cars where possible. The unfortunate result of this is that they are not always as clean as the ones constantly swept by vehicles, so you might get sections with mud and stones. Please make sure you are able to mend a couple of punctures – we can come and help you out but it might take a while if the vans is dealing with another incident on course. Crossed fingers the weather forecast is correct and it’s just going to be sunny/overcast from now until then!


There are no rankings or prizes on offer, all times will be displayed in a non-sortable format in rider number order. Please help us to continue running popular and friendly events by not riding in such a way to obstruct the road and upset other users. The majority of the ride is on the public roads so please obey the Highway Code, stop at junctions where appropriate and obey any traffic lights. Do not ride at silly speeds around blind bends or on steep descents. Although we have event insurance it does not insure you for your actions so if you do hit a car or pedestrian you will be responsible for any damages caused by your riding.

British Cycling have produced a guide on how to pass horses HERE and a guide for Sportive etiquette HERE


We’ll be keeping on eye the weather forecast as we get closer to the event day. October can be a bit changeable but fingers crossed we’ll have some warm and dry weather as we head out of summer.

Most of the B-roads are really well surfaced and a pleasure to ride, however, we do also use some of the smaller lanes which have some sections of broken tarmac, poor surfacing and gravel to look out for. Always keep alert and if riding in a group signal any hazards to riders behind you.

Some of the descents are long and steep and you can build up speed really quickly, on some of them you can see the road ahead for miles but on others they’re twisty with blind corners. We’re not trying to stop you having fun, we all love a blast down the hills, but remember the roads are shared with other traffic and you can’t always assume the road around the next corner is going to be clear.

The approximate route stats are –

The Long Route–85 miles/136m with 5100 feet/1544 metres elevation gain

Feed stops at approximately 27 miles, 52 miles and 71 miles.

Please note there is a time cut off just after the first drink station at 27 miles into the route that you need to pass before 11.15am. This is an out and baak at the drink station. Do not ride past as you will then be on the medium route. If you don’t want to stop then turn into the drink station and then back the way you came to the first junction and turn left.


The Medium Route–62 miles/100 km with 3790 feet/1150 metres elevation gain

Feed stops at approximately 27 miles and 44 miles


The Short Route– 33 miles/52km with 1700 feet/515 metres elevation gain

Feed stop at approximately 18 miles


The Fun Route– 12 miles/19km with 600 feet/181 metres elevation gain

After completing the route please head back through the finish timing point to register your finish time before returning to your car. If you don’t head through the timing point you won’t register a finish time and will show as a DNF when we publish the rider times.




All riders will be given a hard copy of the route map at registration. Please keep this with you, even if you’re using a GPS, as it has useful information such as emergency contact numbers and the location of the ride splits and feed stations.

GPS Files can be found HERE

Strava fans can check out the routes and segments here – Strava Routes

Everyone who has pre-entered will receive a pre-event mail on Thursday or Friday which will likn you back here to confirm GPS files are the final versions. Whilst you’re welcome to download and view the provisional files we suggest you download the final version the day before the event just in case we have to make any last minute route diversions.

If you do not receive your pre event email please remember it will have been sent to the email address you used when booking the ride and do check it hasn’t been trapped in your junk emails folder. If you still don’t have it then email me on mark.gregory@evanscycles.com so I can check your entry and send you a copy.


Your rider times will be published on our website 24-48 hours after the ride, once available you’ll find them via the Rider Times link at www.evanscycles.com/ride-it

Finish line photographs will be published on our Facebook page after the ride, you’ll find them at www.facebook.com/rideitcyclingevents. You can tag, share or download the photo’s directly from the Facebook gallery.

If you’d like to share any of your own pictures you can do so on Instagram or Facebook by tagging @rideitcyclingevents


If you have any queries or questions relating to the ride that aren’t covered then please email rideit@evanscycles.com or get in contact with us via the Facebook pages



For any urgent last minute enquiries you can also contact the event manger via dean.stacey@evanscycles.com








Ian Hartshorne 6/10/2016

Cannot download map this time tried on two laptops if poss can u email me one thanks

Mark Starie-Johnson 15/10/2017

where will ride times be displayed? My phone went pear shaped!!

    Mark Gregory 15/10/2017

    They should be available sometime on Monday, click on the download rider times link on the RIDE IT section of our website at http://www.evanscycles.com/rideit

Derrick Llewellyn 12/10/2018

Tried to import GPX files into Garmin Connect – no joy


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