RIDE IT Cotswolds Sportive 2019


We’re heading to Didmarton for our RIDE IT Cotswolds Sportive on Sunday 30th June. It’s now been over a decade of RIDE IT visiting the area with a combination of off road mountain bike rides and road sportives and is always a popular event.

The Sportive ride is one of our flatter courses (except for the long ride extension which packs in a couple of hills!) and offers a choice of 4 route distances that head towards the river Severn before looping back towards the Water Park, with an abdundance of quiet roads, traditional stone buildings, and beautiful Cotswolds villages along the way. The local village community will be providing catering with profits going to local community projects.

More details and entry links can be found at RIDE IT Cotswold Sportive

You can also keep up to date with the latest event information here and via the RIDE IT Cotswolds Facebook Event Page.


By Car – The event centre is in Didmarton Village Hall just off the A433 around 8 miles from junction 18 on the M4. Please look out for the Evans Cycles signs that will direct you from the main road.

By Train – The closest train station is Kemble although has limited services over the weekend that arrive in time for the rides. There is a larger station at Chippenham which is around 15 miles away.

By Bike – Didmarton isn’t on the Sustrans cycle network, please be careful if riding on the A433 as the road can be busy with fast moving traffic.


The address for the event Didmarton Village Hall, The Playing Field, The Street, Didmarton, GL9 1DT.

The local village community will be providing catering over the weekend at the event centre, there’s bacon baps on offer in the morning and then hot food for after your ride. The profits raised from the catering will be going towards local community projects.


Registration will be open from 8:00am to 09:45am but long route riders must arrive, register and start the ride before 9:30am. Please follow the signs for registration after you’ve arrived.

Please ensure you bring your helmet with you to registration, you will not be allowed to register without one so bringing it with you will save a trip back to your car or bike collect it.

First riders start at 8:30am, the last start for riders on the long route is 9:30am, the last start for riders on the shorter routes is 10:00am. There is no start time per rider, just head to the start and join the next group when you’re ready to leave.

The event centre is planned to close at 5:00pm which gives you just over 8 hours to complete the ride if you start with the first groups.


For riders doing the long route there will be time cut off at 2pm at the ride split point which is approximately 55 miles from the start. If you haven’t passed this point before the time cut off you will be diverted to finish on the medium route.

For riders doing the medium route there will be a time off at 3pm at the final ride split which is approximately 40 miles from the start. If you haven’t passed this point before the time cut off you will be diverted to finish on the short route.

The event centre is due to close at 5pm, riders who are behind schedule to complete before 5pm maybe collected by our sweeper van.


There are a choice of 4 route distances, all are circular routes that start and finish from Didmarton Village Hall.

RIDE IT Cotswold Sportive Route Map

The approximate route stats and elevation profiles are –

The Long Route – 88 miles/141km with 4,115 feet/1254 metres elevation gain

Feed stops at approximately 32 miles (Crudwell) and 61 miles (Wickwar)

Route Downloads – GPX / TCX / Strava / Printable PDF

RIDE IT Cotswolds Sportive Long Route Elevation Profile

The Medium Route – 58 miles/93km with 2,165 feet/660 metres elevation gain

Feed stop at approximately 32 miles (Crudwell)

Route Downloads – GPX / TCX / Strava / Printable PDF

RIDE IT Cotswolds Sportive Medium Route Elevation Profile

The Short Route – 39 miles/63km with 1,605 feet/490 metres elevation gain

Feed stops at approximately 25 miles (Crudwell)

Route Downloads – GPX / TCX / Strava / Printable PDF

RIDE IT Cotswolds Sportive Short Route Elevation Profile

The Fun Route – 19 miles/30km with 765 feet/233 metres elevation gain

Route Downloads – GPX / TCX / Strava / Printable PDF

After completing the route please head back through the finish timing point to register your finish time. If you don’t head through the timing point you won’t register a finish time and will show as a DNF when we publish the rider times.


For the duration of the ride you will be following pink signs (black arrow on a pick background), this is the same for all route distances. Where the different route distances split you will see route split signs telling you which way to go then you will continue to follow the same pink arrows.

You should see signs at every junction with the possible exception of dead ends/cul-de-sacs where they aren’t used on the route. If you reach a junction with no signs please check your map to see if you’ve missed a turning.


On the course there are a number of feed stops (how many depends on your route distance) and all food and drink at the feed stops is included in your entry. The feed stops are sponsored by High 5 Sports Nutrition and will have High 5 Energy Drink and High 5 Energy Gels or High 5 Energy Bars as well as selection of regular food such as cake, flapjack, jelly beans, bananas, peanuts, crisps, etc.

For advice on nutrition for before, during and after your ride click on the guide below from High 5 –


There are no rankings or prizes on offer, all times will be displayed in a non-sortable format in rider number order. Please help us to continue running popular and friendly events by not riding in such a way to obstruct the road and upset other users. The majority of the ride is on the public roads so please obey the Highway Code, stop at junctions where appropriate and obey any traffic lights. Do not ride at silly speeds around blind bends or on steep descents. Although we have event insurance it does not insure you for your actions so if you do hit a car or pedestrian you will be responsible for any damages caused by your riding.


If you’re new to participating in sportives or riding in a group with other riders then the check out the British Cycling Ride Smart video on sportive etiquette with some great tips to ensure you and your fellow riders have a safe and enjoyable ride.


The ride takes place on public roads and we don’t have exclusive use of these for the event.  Please be look out for other trail users particularly horse riders who frequently use the bridleways in this area. Make them aware of your presence and pass wide and slow should you encounter any. The leaflet below from the BHS gives lots of useful advice for both cyclists and horse riders and we would recommend all riders have a read through before the ride. Click on the image to download a pdf version of the leaflet. Cyclist and Horse Rider Code of Conduct


No one likes to think about things going wrong but accidents can happen and we think it’s important that riders understand their own responsibilities. All our events have public liability insurance in place that covers Evans Cycles and the actions of it’s staff, it doesn’t cover you for your own actions. In simple terms that means if you cause an accident that is found to be your fault you are personally responsible for any injury to yourself or others and for any damage to yours of other peoples property. Sorry if that all sounds a bit heavy, we want everyone to have a safe and enjoyable ride so please ride sensibly, control your speed and don’t take unnecessary risks.

If you ride regularly and are concerned about your own insurance cover you’ll find British Cycling or CTC membership can offer you some protection or we offer our own specialist cycle related insurance services – http://www.evanscyclesinsurance.com/


We’ll be keeping a close eye on the weather but are hoping for some dry and sunny conditions for the ride but this is July in England so best to be prepared for anything!

Whilst most roads in Britain suffer from some potholes at some points the roads are in this area are in reasonable condition but as always keep alert and if riding in a group signal any hazards to riders behind you. We’ll be doing our final course inspection on the last few days before the ride so will update if we find any specific areas of caution.


All riders will be given a printed copy of the route map at registration. Please keep this with you, even if you’re using a GPS, as it has useful information such as emergency contact numbers, the location of the ride splits and the feed stations.

GPS Files can be found here – GPX / TCX

A Printable PDF map can be found here – RIDE IT Cotswolds Route Map

Everyone who has pre-entered will receive a pre-event mail on Friday with links to the final GPS files. Whilst you’re welcome to download and view the provisional files we suggest you download the final version the day before the event just in case we have to make any last minute route diversions.

If you do not receive your pre event email please remember it will have been sent to the email address you used when booking the ride and do check it hasn’t been trapped in your junk emails folder. If you still don’t have it then email me on mark.gregory@evanscycles.com so I can check your entry and send you a copy.


Your rider times will be published on our website 24-48 hours after the ride, once available you’ll find them via the Rider Times link at www.evanscycles.com/ride-it

Finish line photographs will be published on our Facebook page after the ride, you’ll find them at www.facebook.com/rideitcyclingevents. You can tag, share or download the photo’s directly from the Facebook gallery

We have on course photos available to purchase from Neil Taylor Media, you find his image a gallery online shortly after the ride at  – RIDE IT Cotswolds Sportive Photos


If you have any queries or questions relating to the ride that aren’t covered then please email rideit@evanscycles.com or get in contact with us via the facebook event page.

You can also keep up to date with the latest event information here and via the RIDE IT Cotswolds Facebook Event Page



Ian Miler 25/06/2019

Hi, can you let me know how people are registered for the event in Sunday, particularly the long route? Thanks

    Mark Gregory 26/06/2019

    We’re expecting around 500 riders and roughly a third of those have opted for the long route.

Nigel Studley 26/06/2019

Is any travelling to the start from / via Gloucester on the Sunday?

If so, would you be willing to give me and my bike a lift from a Premier Inn in north Gloucester a lift to the start? I will be riding the long route so need to be at the start to get away by 9.30am at the very latest.


Alex 27/06/2019

are the attached GPX files the final detail? I was expecting an email confirmation with some details and links close to the event.

    Mark Gregory 27/06/2019

    The final email to participants is scheduled for tomorrow morning but it will just direct you back to here for the participant information. We’re not expecting the gpx files to change now, however, we won’t finish marking the courses until Friday evening so there’s always a small chance of finding an unplanned road closure but we would post an update here if that happened.

Russ 28/06/2019


ride advertised as 34miles…. GPX is 39miles (same as last years).. which is the correct distance?



Tony Walsh 28/06/2019

Is it still possible to enter on the day please ?

Tony Walsh 28/06/2019

Don’t worry, I see from your website that entry on the day is possible. Question answered thanks.

Lyns 29/06/2019

Intrigued to watch your coverage of The Tour, especially when it doesn’t start until next weekend…?! 😉

    Mark Gregory 29/06/2019

    Oops, missed that! It must have go got copied over from another event, we will have TDF coverage at our events starting from next weekend at Leeds, Cambridge, Cheshire and Essex rides 🙂


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