RIDE IT Essex Sportive 2018


14/07/18 – We’ve made a small diversion to the original route due to a road closure, the Strava routes and GPS files have been updated.

12/07/18 – On line entry is now closed but we have plenty of spaces for on the day entries if you’ve yet to enter.

11/07/18 – We have made some changes to the long route to avoid another event taking place, GPS files and Strava  routes have been updated.


We’re returning to Kelvedon Hatch on Sunday 15th July for our RIDE IT Essex Sportive. The ride takes you on a tour around the relatively flat, fast and flowing Essex country lanes and the chance to clock up a century ride for those that want to get some summer miles in. As well as the ride we’ve hired a big outdoor screen so you can relax after your ride and catch up on the latest TDF action from stage 9 as riders tackle the 156km from Arras to Roubaix which has potential to shake up the general classification.

We’ll be based from the grounds of the ‘not so secret’ Secret Nuclear Bunker near Kelvedon Hatch, now no longer in use by the military and open for public visits. If you’ve got the energy after the ride it’s well worth taking the tour through the bunker and if you’ve got family coming to the event with you there’s also a Rope Runners adventure course and paintballing on site to keep them entertained.

As the cycle ride takes place close to the summer solstice we’re taking advantage of the long daylight hours and fast rolling terrain to up our ride distances slightly with a chance to bag a century ride. As well as the 100 mile option we also have several shorter distances starting from 14 miles for our fun route so all abilities will be catered for.

More details and entry links can be found at – RIDE IT Essex Sportive

You can also keep up to date with the latest event information here and via the RIDE IT Essex Sportive Facebook Event Page.


By Car – The Secret Nuclear Bunker is located near the small village of Kelvedon Hatch a short distance from Brentwood. For those using a sat nav the venue owners recommend using the postcode CM15 0LA rather than their address. In some sat navs the postcode takes you to the rear of the venue rather than the main entrance which is on the A128 Chipping Ongar to Brentwood road, once you get close follow the brown tourist information signs to find the entrance.

By Train – The closest train station is Brentwood which has good connections to central London stations. It’s around a 7 mile ride from the train station in Brentwood to the event centre.

By Bike – Unfortunately Kelvedon Hatch isn’t on the Sustrans National Cycle Network, the easiest and most direct access is via the A128 which can get busy but not usually on a Sunday morning.


The event will be hosted from the grounds surrounding the Secret Nuclear Bunker, when you arrive please follow the parking signs and directions from our marshalls. Parking, registration and the start/finish for our event will be up by the main entrance rather than down by the bunker.


Registration will be open from 8:00am to 09:45am but long route riders must arrive, register and start the ride before 9:30am. Please follow the signs for registration after you’ve arrived.

Please ensure you bring your helmet with you to registration, you will not be allowed to register without one so bringing it with you will save a trip back to your car or bike collect it.

First riders start at 8:30am, the last start for riders on the long route is 9:30am, the last start for riders on the shorter routes is 10:00am. There is no start time per rider, just head to the start and join the next group when you’re ready to leave.

The big screen will be live from around late morning until the days Tour de France coverage finishes.

We aim to have all riders return by 5pm so if you start in one or the earlier start groups that should give you over 8 hours to complete the ride.


For riders doing the medium and long routes there will be time cut offs at the ride split point

At 12:00 – 21 miles from start – Medium or long route riders not past this point will be diverted to the short route
At 12:30 – 37 miles from start – Long route riders not past this point will be diverted to the medium route

Any riders who are on schedule to finish significantly after 5pm maybe collected by the sweeper van or diverted to a shorter route back to the event centre.


On the course there are a number of feed stops (how many depends on your route distance) and all food and drink at the feed stops is included in your entry. The feed stops are sponsored by High 5 Sports Nutrition and will have High 5 Energy Drink and High 5 Energy Gels or High 5 Energy Bars as well as selection of regular food such as cake, flapjack, jelly beans, bananas, peanuts, crisps, etc.

For advice on nutrition for before, during and after your ride click on the guide below from High 5 –

RIDE IT High 5 Nutrition Guide

Fresh Catering will also be on site if you want to purchase any additional pre or post ride food and drink.


The roads around Essex offer some great flowing country lanes and whilst it’s not completely flat there are no really big hills to slow your progress. Although, riders last year said there are a few rises towards the end that feel like mountains after you’ve got nearly 100 miles in you legs!

We’ve upped our ride distances slightly from usual so there’s a chance to bag a century ride for those that fancy it.

If you’ve taken part in this ride before we’ve made some changes from last year’s routes, some to improve a couple of junctions and for a new feed stop location.

The RIDE IT Essex Sportive Long Route – 101 miles/162km with 4,022ft/1,226m elevation gain

Feed stops at 20 miles, 53 and 83 miles

Route Downloads – GPX / TCX / Strava / Printable PDF

RIDE IT Essex Long Elevation

The RIDE IT Essex Sportive Medium Route – 68 miles/109km with 2,565ft/782m elevation gain

Feed stops at 20 miles and 51 miles

Route Downloads – GPX / TCX / Strava / Printable PDF

RIDE IT Essex Medium ElevationThe RIDE IT Essex Sportive Short Route – 37 miles/60km with 1,552ft/473m elevation gain

Feed stop at 20 miles

Route Downloads – GPX / TCX / Strava / Printable PDF

RIDE IT Essex Short Elevation The RIDE IT Essex Sportive Fun Route – 14 miles/22km with 755ft/230m elevation gain

Route Downloads – GPX / TCX / Strava / Printable PDF

RIDE IT Essex Fun Elevation

After completing the route please head back through the finish timing point to register your finish time. If you don’t head through the timing point you won’t register a finish time and will show as a DNF when we publish the rider times.


RIDE IT Cycling Events Course Marking

For the duration of the ride you will be following pink signs (black arrow on a pick background), this is the same for all route distances. Where the different route distances split you will see route split signs telling you which way to go then you will continue to follow the same pink arrows.

You should see signs at every junction with the possible exception of dead ends/cul-de-sacs where they aren’t used on the route. If you reach a junction with no signs please check your map to see if you’ve missed a turning.


There are no rankings or prizes on offer, all times will be displayed in a non-sortable format in rider number order. Please help us to continue running popular and friendly events by not riding in such a way to obstruct the road and upset other users. The majority of the ride is on the public roads so please obey the Highway Code, stop at junctions where appropriate and obey any traffic lights. Do not ride at silly speeds around blind bends or on steep descents. Although we have event insurance it does not insure you for your actions so if you do hit a car or pedestrian you will be responsible for any damages caused by your riding.


The ride takes place on public roads and we don’t have exclusive use of these for the event. Please be look out for other trail users particularly horse riders who frequently use the bridleways in this area. Make them aware of your presence and pass wide and slow should you encounter any. The leaflet below from the BHS gives lots of useful advice for both cyclists and horse riders and we would recommend all riders have a read through before the ride. Click on the image to download a pdf version of the leaflet.

BHS Cyclist and Horse Rider Code of Conduct


No one likes to think about things going wrong but accidents can happen and we think it’s important that riders understand their own responsibilities. All our events have public liability insurance in place that covers Evans Cycles and the actions of it’s staff, it doesn’t cover you for your own actions or for actions of other third parties. In simple terms that means if you cause an accident that is found to be your fault you are personally responsible for any injury to yourself or others and for any damage to yours of other peoples property. Sorry if that all sounds a bit heavy, we want everyone to have a safe and enjoyable ride so please ride sensibly, control your speed and don’t take unnecessary risks.

We recommend all riders have their own insurance arrangements in place to cover such accidents. If you ride regularly and are concerned about your own insurance cover you’ll find British Cycling or CTC membership can offer you some protection or we offer our own specialist cycle related insurance services – http://www.evanscyclesinsurance.com/


The long term weather forecast is looking ok at the moment, if it’s hot make sure you slap on the sun cream and drink plenty whilst you’re out on the ride but this is British summer time so it might be worth packing a rain coat too!

Whilst most roads in Britain suffer from some potholes at some points the roads around Essex seem a lot better than some of the areas we visit, as always keep alert and if riding in a group signal any hazards to riders behind you. We’ll be doing our final course inspection on Saturday so will update if we find any areas of caution.


All riders will be given a hard copy of the route map at registration. Please keep this with you, even if you’re using a GPS, as it has useful information such as emergency contact numbers and the location of the ride splits and feed stations.

GPS Files can be found here – GPX / TCX

Everyone who has pre-entered will receive a pre-event mail by Friday with links to the final GPS files. Whilst you’re welcome to download and view the provisional files we suggest you download the final version the day before the event just in case we have to make any last minute route diversions.

If you do not receive your pre event email please remember it will have been sent to the email address you used when booking the ride and do check it hasn’t been trapped in your junk emails folder. If you still don’t have it then email me on mark.gregory@evanscycles.com so I can check your entry and send you a copy.


Your rider times will be published on our website 24-48 hours after the ride, once available you’ll find them via the Rider Times link at www.evanscycles.com/ride-it

Finish line photographs will be published on our Facebook page after the ride, you’ll find them at www.facebook.com/rideitcyclingevents. You can tag, share or download the photo’s directly from the Facebook gallery

We have on course photos available to purchase from Neil Taylor Media, you find his image a gallery online shortly after the ride at – RIDE IT Esex Sportive Photos


If you have any queries or questions relating to the ride that aren’t covered then please email rideit@evanscycles.com or get in contact with us via the facebook event page.

You can also keep up to date with the latest event information here on our blog and via the RIDE IT Essex Sportive Facebook Event Page.

For any urgent enquiries you can also contact the event manger via mark.gregory@evanscycles.com


Paul Desforges 13/07/2018

I’m struggling to access the GPS website to download the routes. Is anyone else having the same issue?

    Mark Gregory 13/07/2018

    It seems to work ok for me, however, we are aware that if you’re behind a corporate firewall that has a stricter security policy it may block access to file sharing sites. Email me on mark.gregory@evanscycles.com and I can reply back with the files attached.

Melvin John Reynolds 13/07/2018

Hi. My name is Melvin Reynolds.
Unfortunately I am unable to take part in the Ride It on the 15/07/18 due to work. Would it be possible to book onother Ride it please.
Regards Melvin.

Guy Lee 14/07/2018

Nine Ashes Road is closed for resurfacing all weekend so I assume there will be a change to the routes. Will new gpx files be available please? Thanks

    Mark Gregory 14/07/2018

    Yep, we found this out this morning when marking the route, we’ve put a short diversion in place. I will update the GPS files but won’t be able to do this until this evening when I can get on the hotel WiFi.

    The route is fully waymarked so if you have the current GPS files it’s just a case of following the arrows then you’ll rejoin the other side of the road closure.

Mark Jones 14/07/2018

Ive emailed you Mark G, none of the route files will upload to Garmin Connect, they all fail with an error… 🙁 help

    Mark Gregory 14/07/2018

    Hi Mark, I’ve just replied to your email with details on how to get the route files onto your Garmin.


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