RIDE IT Worcester Sportive 2018


21/09/18 – EVENT CANCELLED – This is always an extremely difficult decision to make but in the interest of rider safety we’re cancelling this weekend’s RIDE IT Worcester Sportive. There are weather warnings in place from the Met Office for Sunday for both risk of flooding from heavy rain and risk of injury or damage to property from high winds which won’t make for a safe or enjoyable experience for anyone taking part.

We realise some of you might be thinking, come on, it’s only a bit of wind and rain. The RIDE IT team are far from a bunch of fair weather riders but when you have responsibility for several hundred riders of varying ability plus a team of event staff it’s not just an individual decision about your own personal safety and under the circumstances we believe this is the right call to make.

All entries will be refunded.

20/09/18 – We’re aware that there is the potential for some stormy weather this weekend although at the moment the forecast for Sunday is very uncertain and constantly changing. We’re working on the assumption that the event will go ahead as planned but we’ll continue to monitor the weather situation and will provide an update should anything change.


Our RIDE IT Worcester Sportive sees us heading back to Worcester Racecourse and the Malvern Hills on Sunday 23rd September for a challenging ride marking the end of summer and start of autumn. Whilst the distances aren’t quite as long as some of our summer rides you can expect some great scenery as well as a few challenging climbs along the way to test your legs. Starting from Worcester Racecourse we’re quickly outside the city and then onto quieter country roads heading towards Great Malvern and the Malvern Hills, a designated an Area of Outstanding Natural Beauty.

More details and entry links can be found at – RIDE IT Worcester Sportive

You can also keep up to date with the latest event information here and via the RIDE IT Worcester Sportive Facebook Event Page


By Car – Access to car parking at the racecourse is only available from Severn Terrace, if you using a Sat Nav the bext postcode to use is WR1 3EH . There will be no vehicle access to the event via Grandstand Road and turning space is limited so please don’t attempt to access the site from here. Please note there is a height restriction barrier on the parking entrance, one of our staff can open it for you should you have bikes on the roof of the car.

RIDE IT Worcester Sportive Vehicle Access Map

By Train – The nearest train station is Worcester Foregate which is a short ride from the racecourse, follow the A38 (one way street) outside the station then turn left down Castle Street until you see the racecourse ahead.

By Bike – There are several local cycle paths that provide access to the racecourse either across the River Severn cycle path bridge from Hylton Road or through Picthcroft Park. For more information view the local cycle route network on Sustrans.


Registration will be open from 08:00 to 09:45 but long route riders should aim to arrive, register and start before 9:30am. Please follow the signs for registration after you’ve arrived.

Sign on at registration is arranged alphabetically by surname, however, if you entered as part of a group your entry is likely to be under the name of the person who made the booking.

The are no specific start times per rider so you’re free to join a group and start when you’re ready within the following time slots –

Long Route Riders – anytime between 08:30 and 09:30

Medium and Short Riders – anytime between 08:30 and 09:45

Please ensure you bring your helmet with you to registration, you will not be allowed to register without one so bringing it with you will save a trip back to your car or bike collect it.

Once you have registered and are ready to ride please head to the start area near the main entrance.

It’s important to be aware that the Racecourse closes at 5pm so all riders should plan to return and leave the site before then. If you start in one or the earlier start groups that should give you over 8 hours to complete the ride.


There are a choice of 3 circular routes with distances ranging from miles to miles. The terrain in the area is generally hilly, there are some nice flat and rolling sections but also plenty of climbs to test those legs including the climb through Wyche which featured in the 2017 Tour of Britain and for riders on the long route Ankerdine Hill is long and has sections upto 17%.

RIDE IT Worcester Sportive Route Map

The approximate route stats and elevation profiles are –

RIDE IT Worcester Sportive Long Route – 72 miles/116km with 6,515 feet/1,986 metres elevation gain

Feed stops at approximately 20 miles (Castlemorton Common), 40 miles (Alfrick Village Hall) and 65 miles (Alfrick Village Hall).

Route Downloads – GPX / TCX / Strava / Printable PDF

RIDE IT Worcester Sportive Elevation Long Route

RIDE IT Worcester Sportive Medium Route – 47 miles/76km with 3,740 feet/1,140 metres elevation gain

Feed stops at approximately 20 miles (Castlemorton Common) and 40 miles (Alfrick Village Hall).

Route Downloads – GPX / TCX / Strava / Printable PDF

RIDE IT Worcester Sportive Elevation Medium Route

RIDE IT Worcester Sportive Short Route – 33 miles/53km with 2,264 feet/690 metres elevation gain

Feed stops at approximately 25 miles (Alfrick Village Hall).

Route Downloads – GPX / TCX / Strava / Printable PDF

RIDE IT Worcester Sportive Elevation Short Route

After completing the route please head back through the finish timing point to register your finish time. If you don’t head through the timing point you won’t register a finish time and will show as a DNF when we publish the rider times.


RIDE IT Cycling Events Course Marking

For the duration of the ride you will be following pink signs (black arrow on a pick background), this is the same for all route distances. Where the different route distances split you will see route split signs telling you which way to go then you will continue to follow the same pink arrows.

You should see signs at every junction with the possible exception of dead ends/cul-de-sacs where they aren’t used on the route. If you reach a junction with no signs please check your map to see if you’ve missed a turning.


On the course there are a number of feed stops (how many depends on your route distance) and all food and drink at the feed stops is included in your entry. The feed stops are sponsored by High 5 Sports Nutrition and will have High 5 Energy Drink and High 5 Energy Gels or High 5 Energy Bars as well as selection of regular food such as cake, flapjack, jelly beans, bananas, peanuts, crisps, etc.

For advice on nutrition for before, during and after your ride click on the guide below from High 5 –

RIDE IT High 5 Nutrition Guide


Medium Route – For riders doing the medium route there will be time cut off at 11:00 at the point where the medium and short ride split  which is approximately 12 miles from the start. If you haven’t passed this point before the time cut off you will be diverted to finish following the short route.

Long Route – For riders doing the medium route there will be time cut off at 13:00 at the long and medium ride split point which is approximately 40 miles from the start. If you haven’t passed this point before the time cut off you will be diverted to finish following the medium route.

All Routes – The event centre is due to close at 5pm, riders who are behind schedule to complete before 5pm maybe collected by our sweeper van or diverted to a short cut back.


There are no rankings or prizes on offer, all times will be displayed in a non-sortable format in rider number order. Please help us to continue running popular and friendly events by not riding in such a way as to obstruct the road or upset other users.

The majority of the ride is on the public roads so please obey the Highway Code, stop at junctions where appropriate and obey any traffic lights. Do not ride at uncontrolled speeds around blind bends or on steep descents. Although we have event insurance it does not insure you for your actions so if you do hit a car or pedestrian you may be held responsible for any damages or injuries caused by your riding.


The ride takes place on public roads and we don’t have exclusive use of these for the event. Please be look out for other  road users particularly horse riders who may be using the lanes in this area. Make them aware of your presence and pass wide and slow should you encounter any. The leaflet below from the BHS gives lots of useful advice for both cyclists and horse riders and we would recommend all riders have a read through before the ride. Click on the image to download a pdf version of the leaflet.

BHS Cyclist and Horse Rider Code of Conduct


No one likes to think about things going wrong but accidents can happen and we think it’s important that riders understand their own responsibilities. All our events have public liability insurance in place that covers Evans Cycles and the actions of it’s staff, it doesn’t cover you for your own actions or for actions of other third parties. In simple terms that means if you cause an accident that is found to be your fault you are personally responsible for any injury to yourself or others and for any damage to yours of other peoples property. Sorry if that all sounds a bit heavy, we want everyone to have a safe and enjoyable ride so please ride sensibly, control your speed and don’t take unnecessary risks.

We recommend all riders have their own insurance arrangements in place to cover such accidents. If you ride regularly and are concerned about your own insurance cover you’ll find British Cycling or CTC membership can offer you some protection or we offer our own specialist cycle related insurance services – http://www.evanscyclesinsurance.com/


We’ll be keeping an eye on the weather over the coming days and whilst we are hoping for some fine and dry conditions this time of year can be very changeable.

Given the routes are quite hilly as well as the ups there are also some steeper descents where you can build up speed really quickly. We’re not trying to stop you having fun, we all love a blast down the hills, but remember the roads are shared with other traffic and you can’t always assume the road around the next corner is going to be clear.

Always keep alert and if riding in a group signal any hazards such as gravel, pot holes or obstructions to riders behind you.

We’ll be doing our final course inspection on Saturday so will update in the pre ride briefing if we find any specific areas of caution.


All riders will be given a hard copy of the route map at registration. Please keep this with you, even if you’re using a GPS, as it has useful information such as event staff contact numbers and the location of the ride splits and feed stations.

GPS Files can be found here – GPX / TCX

Strava fans can check out the routes and segments here – Strava Routes

Everyone who has pre-entered will receive a pre-event mail on Friday,  this will link you back to here for the final GPS files. Whilst you’re welcome to download and view the provisional files we suggest you download final versions the day before the event just in case we have to make any last minute route diversions.

If you do not receive your pre event email please remember it will have been sent to the email address you used when booking the ride and do check it hasn’t been trapped in your junk emails folder. If you still don’t have it then email me on mark.gregory@evanscycles.com so I can check your entry and send you a copy.


Your rider times will be published on our website 24-48 hours after the ride, once available you’ll find them via the Rider Times link at www.evanscycles.com/ride-it

On course photography is by Neil Taylor Media, you can browse his images and purchase copies directly from their website at RIDE IT Worcester Sportive Photos

Finish line photographs will be published on our Facebook page after the ride, you’ll find them at www.facebook.com/rideitcyclingevents. You can tag, share or download the photo’s directly from the Facebook gallery.


If you have any queries or questions relating to the ride that aren’t covered then please email rideit@evanscycles.com or get in contact with us via the facebook event page.

You can also keep up to date with the latest event information here and via the RIDE IT Worcester Facebook event page.


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