Electra is always looking for the next innovation. Not only is it more fun that way, but it’s helped us stay on the leading edge of the industry. Take our patented Flat Foot Technology®. We re-engineered the bike frame geometry, to end up with a more comfortable, easier-to-control ride. While riding is our passion, we’ve always believed our brand is as much about the people who ride our bikes as it is the bikes themselves.
Electra Bicycle Company is the leading lifestyle bicycle brand in the U.S. and quickly expanding worldwide. You can spot Electra bikes in feature films and fashion spreads around the world. With more than 200 models in their signature collections, Electra boasts the most comfortable and beautiful bicycles on the market today.