A rider’s brand. Genesis has its own unique process of design, often ignoring the competition, and produces great road bikes and mountain bikes to be proud of. The plain colours, simple graphics and function-over-fad mentality means you’ll likely end up with a bike that’ll look as good in five years as it does the day you first cycle it home.
Genesis are a company that is not afraid to take a few risks. By trying and testing some lesser known bicycle designs and styles, Genesis and Genesis frames begin to pave the way forward with new and improved techniques and designs for everyone to enjoy.