Introducing HOY; a new brand of bikes, bike components and accessories developed by 6-time Olympic Champion and 11-time World Champion, Sir Chris Hoy. Cycling has been central to Sir Chris’ life and HOY bikes is something which will see him continue devoting his energy to the sport he loves. Having picked up his first bike some 30 years ago he is as passionate today as he was back then.
HOY aims to provide a great product that is affordable and great quality, embodying Chris’ values. Chris has worked closely with the design team at Evans Cycles, drawing on experience to create a range of bikes – the Alto Irpavi and Aomori being two examples - that will inspire you to ride again and again. Buying a HOY bike is like joining a club, a cool cycling club at that. So swing your leg over a HOY and join us, who knows where it could take you?