Ideal Saddle Modification™ is the brainchild of Steve Toll. In the winter of 1997, following yet another painful bike ride with his wife, Steve sketched out a design for a seat he thought could reduce the discomfort most riders experience on a traditional bike saddle. By 1999 the concept was patented.
Over the years, the ISM™ bike seat has helped propel Ironman wins, Olympic medals, Road Racing podium appearances, and countless age group victories. Pros and amateurs alike are finding riding enjoyable again by riding the world's most comfortable bike seat. Take one for a ride, and discover why ISM™ saddles are revolutionising the bicycle industry, one comfortable saddle at a time.