Founded in 1993. Paceline Products were initially founded to develop a skin lubricant and synthetic chamois conditioner. The aim was to create a non-greasy lubricant that would wash out of clothing and off skin easily with soap and water. Chamois Butt’r was the result of this creative process – an embrocation cream which was originally available to racing cyclists only on a very limited basis.
Four years later Chamois Butt’r was introduced to retailers and consumers. Nowadays Chamois Butt’r is produced in a number of different varieties, to great effect. It continues to be a part of every cyclist’s essentials kit, whether you’re a beginner or a seasoned expert. Paceline produce a number of different products in addition to their embrocation cream products.