Our West End store is one of our new Electric Bike Superstores, offering a comprehensive range of e-bikes, along with 48 hour test rides on our demo fleet, so you can experience the fun of adding a motor to a bike, before you commit to making a purchase. Backing this up is a fully equipped workshop with the diagnostic equipment to service all major brands, so you can be safe in the knowledge that you will have the support if you need it down the line. Of course, e-bikes aren’t for everybody and we certainly haven’t neglected more traditional styles of bike, with over 150 on display along with thousands of accessories you will be sure to find what you need. West End is also one of our stores pioneering ‘scientific’ bike fitting in their SETUP zone. While we offer a free bike sizing service with all bikes that ensures you get the correct frame size, this service is suitable for all road bike riders and covers measurement and adjustment of every contact point between rider and bike, ensuring both rider efficiency and comfort is maximised, all for just £45.00. Please speak to a member of staff to book your appointment and start feeling the benefit.
Oxford Circus tube station serving Victoria, Bakerloo and Central lines is a short walk(or cycle) away.